Promote Advertiesment Video & Photo on Every Festival & Event
Promote Advertiesment on Social Media
Festivals are a great way to entertain large crowds, but all festivals must be well promoted to be successful -- whether they feature local artists or world famous musicians or they're focused around a hobby or common interest. I'm often asked how to promote a festival, and fortunately, there are some easy ways to do it both online and offline.
Before you start thinking about promoting a festival, you need to take a few steps back. Planning a festival takes many months if you want to get it right. Use the Event Planning Checklist so you know what to do and when and be sure to review the common problems in planning an outdoor event. Furthermore, you need to develop a realistic budget that includes all of the pieces of the planning puzzle, including promotion.
Once your timeline and budget are ready, you can develop a marketing plan that will boost ticket sales to your festival. To help you get started, below are some of the most effective ways to promote a festival.
PARTNER WITH LOCAL COMPANIES AND SPONSORS
Sponsors pay you to display their logo in various places before and during the festival, and many of them will want to spread the word to their own audiences that they're sponsoring the event. Encourage this! It's free advertising for your festival, so give sponsors the event logo file, a description of the event, photos, and other supporting materials that they can use in their own marketing.
It's also likely that local companies in the community where the event will be held will want to be involved. Don't be afraid to approach them and ask if they would be willing to display your signs or flyers in their locations to help spread the word. If necessary, you can barter for services. For example, you could offer to place a small ad for their company in the festival program in exchange for the company displaying the festival signs and other advertising materials around its business location.
GET ACTIVE ON SOCIAL MEDIA
Social media marketing is critical to your festival's success. If you don't already have accounts for your festival on the most popular social media platforms such as Twitter, Facebook, Instagram, and Pinterest, create them immediately and start posting useful, meaningful content that your festival's target audience is likely to be interested in.
Focus on sharing information about performers to get people excited. Also, publish helpful information such as schedules, parking tips, and so on, and don't forget video content, which is so popular these days! Finally, be sure to create an event hashtag, use it, and encourage other people to use it, too. Here's how to do it.
The trick to social media marketing success is twofold: 1) getting people to follow you so they have a chance to see your content and 2) generating engagement with them so they're more likely to share your content with their own followers. This is a powerful form of word-of-mouth marketing! To help you start your social media efforts, be sure to check out the most helpful tips to get more Facebook likes and tips to increase Facebook engagement. And here are 10 killer Facebook marketing ideas to promote your festival.
Email Marketing to Promote your events
Email marketing is one of the most effective promotional tactics as long as you're sending relevant content to a list of subscribers who have opted in to receive messages from you. Therefore, you should start building your email subscriber list as soon as possible.
Start your festival promotion by emailing people who attended the same festival in the past (if it's a repeat event), but understand that the key to successful email marketing for events is list segmentation. Once you've segmented your list, use these 10 event marketing email messages to sell more tickets to your festival.